I sleep on a Memory Foam pillow just like this one and I won't ever go back to a regular pillow. My current pillow is about 6 years old, so I'm thinking of upgrading with this deal from Moolala! Get TWO Large Memory Foam Pillows w/Aloe-Vera Treated Covers for $49. Includes a $30 gift card to MattressDirect. Shipping adds another $10.00. This is a $249 value (OK, that seems a little high!). Best part of all - they're hypo-allergenic (I'm gonna give one to my AJ who has allergies). Go HERE for all the details.